Owned by Tata Motors India, JLR’s brand Land Rover will launch 6 pure electric models over the next 5 years
Jaguar, the luxury vehicle brand of British multinational car manufacturer – Jaguar Land Rover (JLR), has announced to go entirely electric by 2025.
The move is a part of JLR’s new global strategy – Reimagine. Under Reimagine, JLR wants to build a sustainability-rich reimagination of modern luxury, unique customer experiences and positive societal impact. In line with its plans of developing zero-emission vehicles, it will launch electric models of its entire line-up by 2030. The company will not close any of its 3 plant in Britain.
Under Reimagine, JLR has designed a roadmap that provides a clear direction for the business and its brands. It will become a more agile business, with a simplified manufacturing operation.
Owned by India based business conglomerate Tata Motors, JLR’s brand Land Rover will launch 6 pure electric models over the next 5 years, with the first one coming in 2024.
Popular for its iconic, high-performance E-Type model in the 1960s and 1970s, Jaguar like it’s competitors, is facing the challenge of making the transition to electric vehicles while retaining the feeling and power of a luxury combustion engine model. The problem is electric cars cost more to design and build than conventional models. This means it is difficult to make profits in the short run.
Speaking on the occasion, the Chief Executive Officer (CEO) of JLR – Thierry Bollore said, “It’s time to re-imagine the next chapter for both brands.”
Delighted about the electric vehicles, the Prime Minister of United Kingdom (U.K.) – Boris Johnson tweeted,
Great news Jaguar Land Rover is set to become an all-electric brand by 2025, a significant step towards becoming a net zero business by 2039. A brilliant example of British engineering leading the industry to a cleaner future, as we build back greener.https://t.co/iDATPQ7zJv
— Boris Johnson (@BorisJohnson) February 15, 2021
The official twitter handle of Land Rover tweeted,
Reimagine the future. #LandRover will go Above & Beyond introducing six pure electric models in the next five years.
— Land Rover India (@landroverindia) February 15, 2021
Hear more from Thierry Bolloré, Chief Executive Officer:https://t.co/AAMMeBFp2N pic.twitter.com/8rTL9n75Dq
It further tweeted,
Thierry Bolloré, CEO, launches new Reimagine strategy.
— Jaguar Land Rover (@JLR_News) February 15, 2021
See us reimagine the future of modern luxury. Over the next five years, @LandRover will welcome six all-electric variants and @Jaguar will undergo a renaissance as a pure electric luxury brand.https://t.co/EcJzaiSk9Y pic.twitter.com/Lp1DdKeuBB
The production of electric cars would be centered around at Listers Jaguar Solihull Plant in U.K. The Castle Bromwich Plant would focus on non-production activities in the long run. JLR will spend around 2.5 billion pounds (U.S. $ 3.5 billion) annually on electrification technologies and the development of connected vehicle services.
Besides, JLR will also invest in developing hydrogen fuel cells in anticipation of a future shift to hydrogen to power vehicles. It will have prototypes using hydrogen fuel cells on Britain’s roads within the next year. Separately, luxury car brand Bentley Motors, owned by Germany’s Volkswagen, is also planning to launch electric vehicles by 2030.
